Located at 1028 Market Street, the building’s uniquely-shaped, mid-block site and the surrounding Market Street Theatre Historic District informed its design, particularly the verticality of the neon marquees that populated the area’s movie palaces in the 1920’s.
A projecting, glazed bay element expresses this reference, while three-story groupings of Chicago style windows both accentuate the design’s verticality while also breaking down the scale of the building.
A commissioned art piece entitled “Infinite Reflections” runs the height of the building, its dichroic glass creating a prismatic daytime play of color on the building’s facade. The nearby Golden Gate Theatre influenced Prism’s material selection, reflected in a pre-cast façade with terra cotta accents.
